Burger King ⟡ TV

THE NEW KIDS’ MEAL

Childhood is a reminder to find joy in the simplest parts of life – like spontaneous lunch trips with imaginations fueled by paper crowns.

It had been a decade since Burger King focused on kids’ meals, creating the perfect opportunity to tap into the childhood nostalgia of restaurant booths, crowns, and playgrounds.

Because when we say You Rule we mean kids, too.