Carmex
SuperCran Launch
We were tapped to launch the latest Carmex lip butter and worked with the stop-motion masters at Visual Country to create bespoke digital and print assets made entirely of cut paper.
Process
Collaborating with the Visual Country team, we recreated my design comps into layouts crafted from paper.
Every frame was meticulously planned and cut before being photographed to create the final stop motion animation.
My digital comp:
Final paper layout:
Credits
Agency: BVK
ECD: Brian Ganther
GCD: Matt Herrmann
CD: Brian Steinseifer
Art Director: Alison Galarza
Copywriter: Michael Bleach
Stop-Motion Animation: Visual Country