Sex trafficking awareness campaign
Lacey’s Hope Project
Wisconsin ranks third in the nation for sex trafficking- a horrific fact that most of its residents are unaware of. One trafficking survivor decided to dedicate her life to revealing the truths of trafficking, through telling her personal story of finding freedom.
We created a brand identity and awareness campaign for Lacey’s Hope Project, named after the alias the founder was given by her trafficker to hide her identity. This unnerving detail, along with uncomfortable visuals, helped create a campaign that people had to pay attention to.
RECOGNITION
Muse by Clio • OnMilwaukee • Graphis • Mercury Award Finalist • WI Addys Best in Show
Important to note that while this organization focuses on its founder’s story, it is not reflective of the people most affected by trafficking:
“Some of the most vulnerable populations for trafficking in the United States include American Indian/Alaska Native communities, lesbian-gay-bisexual-transgender-questioning individuals, individuals with disabilities, undocumented migrants, runaway and homeless youth, temporary guest-workers and low-income individuals.”
Documentary
We interviewed the founder and her family to hear firsthand how victims are slowly groomed into trafficking, changing their lives forever.
“There’s something unnamed and sinister about the moment a man runs his knuckle down the face of the young woman—too old for double-Dutch, too young to be an adult. But it’s hard to fully comprehend this feeling, because people don’t associate the suburbs, where kids play in the street, as hotbeds of sex traffic.”
Credits
Agency: BVK / Serve Marketing
ECD: Gary Mueller
CD: Samantha Smith
Art Director: Alison Galarza
Photographer: Meredith Meier
Director: Robb Fischer
Producers: Mary Pat Fischer, Loreta Dilaveri
Edit: Wonder Wonder