A reality dating show to get over your ex… wireless carrier
Metro by T-Mobile ⟡ TV / SOCIAL / ACTIVATION
NADA YADA ISLAND
We all love to hate reality TV almost as much as we love to hate wireless carriers. But Metro by T-Mobile isn’t like the rest, so we created a reality show where people can get over their ex(carriers) and find true love with Metro.
We worked with renowned directors Nathan Fielder, Jason Woliner, and Ana Fabrega. Recruited stars from Netflix’s Love is Blind, Love Island, and Casa de Amor. Then we created a five-episode season that was streamed for a total of 11.6 million hours. If it were on Netflix, it would be one of their top 10 reality shows (your move, Netflix). It became Metro’s most successful campaign ever, and took social media by storm.
Our episodes aired during the commercial breaks of popular reality shows and streamed online.
Reality show-ception. We embraced tropes of reality shows, giving us a bounty of content to push on social, and reality show fans went crazy trying to figure out if this was real or not.
We partnered with Chrissy Teigan and PEOPLE Magazine to bring NYI IRL and allow fans to do their own reality show “confessionals” where they can let the tea spill – with the chance to go on their own Nada Yada Island vacation.
I mean, we had to do it. It’s not a real reality show without a reunion.
Credits
Agency: OKRP
Director: Jason Woliner, Nathan Fielder, Ana Fabrega
ECD: Ben Pfutzenreuter & Matt McNulty
GCD: Rony Castor
CD: Javier Valle, Michi Robles, Ricardo Vallejo, Mike Costello
ACD: Alison Galarza & Jose Gordillo
Sr Creatives, Social: Koa Webster & Tanner Manscill
Jr Creatives, Social: William Owusu & Tiffany Morris
Photography: Quinn Gravier
Editors: Andrew Fitzgerald, Terry Huynh, Pablo Piriz
Production designer: Richard Lassalle
Production: Caviar