A Love Letter to AN AMERICAN CLASSIC
Burger King ⟡ TV & Social
THE DOUBLE CHEESEBURGER
Burger King will always be the “Home of the Whopper,” but there’s something on the menu that, while overlooked, leaves a flame-grilled mark on our hearts: the Double Cheeseburger.
What started as a simple brief turned into a passion project at BK, and after our team dug into double cheeseburgers (more than we care to admit), we understood what all the hype was about. A DCB became my favorite BK order.
Burger King may not have invented the double cheeseburger, but it sure tastes like they did.
social
Our social campaign was a mix of content captured by shadow-shooting during TV production and a dedicated social shoot to make paid assets that were lo-fi, social-first, and most importantly, uniquely native to TikTok, Meta & Snapchat.
Our content was so good that Burger King even wanted to post them on organic.
Credits
Agency: BarkleyOKRP
Client: Burger King
ECD: Matt McNulty & Ben Pfutzenreuter
GCD: Javier Valle
CD, Social: Rachel Donovan
ACD: Alison Galarza & Rae Faiman
Producer: Kristin Grandberry
Production: Object & Animal
Director: Josh Cohen
DP: Gaul Porat
Editor: Jon Echeveste
Edit House: Church
Color: Andi Chu
VFX: Radiant, Cosmo
Mix: Another Country