Metro by T-Mobile ⟡ SUPERBOWL TV & SOCIAL
LIVIN’ LA VIDA NADA YADA
For their first-ever Super Bowl commercial, Metro wanted to embrace the roots of their primarily Hispanic consumers and lean into Spanglish. We teamed up with the beloved Luis Guzman to sing the iconic Ricky Martin track “Livin La Vida Loca” on its 25th anniversary and went on a mission against yada yada.
Ranked #1 Spanish Language Super Bowl Spot
Ranked #7 of all English and Spanish Super Bowl Spots
38% more impressions than our biggest competitor
100%-200% more organic engagement than competing brands
Credits
Agency: OKRP
Director: Dave Meyers
ECD: Ben Pfutzenreuter & Matt McNulty
GCD: Rony Castor
CD: Javier Valle & Ricardo Vallejo
ACD: Alison Galarza & Jose Gordillo
Sr AD: Koa Webster
Producer: Thomas Anderson
Production: Radical Media
Edit: Graham Turner / Union
Color: Dante Pasquinelli / Ethos
Music: Beacon Street