Metro by T-Mobile ⟡ Social & BEYOND
Nada Yada Yada
Because “no bullshit” DIDN’T clear legal.
Let’s clear the air – Lenny Bruce didn’t go down as a comedy legend for people to attribute “yada yada yada” to Seinfeld, even if our competitors try to tell you otherwise (well played, Visible).
Nada Yada Yada is a silly way to say something pretty profound: no bullshit. In a category filled with fine print, hidden fees, and sneaky credit checks, Metro aimed to put an end to the BS.
Social is where we really got to flex the nada in yada yada. We partnered with brutally honest influencers to create a body of social content that felt refreshingly honest
On social is where we really got to flex Nada Yada Yada. We partnered with iconic, brutally honest influencers to create content that felt refreshing from a brand but organic in our feeds.
Nearly half of Metro’s users speak Spanish, but “Yada yada” doesn’t exactly translate. However, there are dozens of ways to say “no bullshit” across the world, and I think that’s beautiful.
We created a spot based on that insight, inspired by our multi-cultural team. No matter how you say it, we can all get behind No BS in our wireless service.
CREDITS
Agency: OKRP
ECD: Ben Pfutzenreuter & Matt McNulty
GCD: Rony Castor
CD: Javier Valle, Ricardo Vallejo, Mike Costello
ACD: Alison Galarza & Jose Gordillo
Sr Creatives: Koa Webster & Tanner Manscil
Jr Creatives: William Owusu & Tiffany Williams
Producer: Thomas Anderson, Whitney Cusack
Music: Beacon Street