LEAVE HIBERNATION TO THE ANIMALS
WYOMING TOURISM ⟡ ACTIVATION & TV
STAY WILD
Most people dread the cold of winter and plot hibernation tactics before the trees begin to turn - but there’s a special breed of folks who see winter as a challenge versus a threat. Some might call them crazy, but to those who get it, we celebrate and welcome them to Jackson Hole, Wyoming.
We created nature-documentary parodies to identify the unique individuals who thrive in winter and sent out a mobile billboard to seek them out.
EVERYTHING YOU’LL NEED FOR A TRIP TO JACKSON HOLE.
The list of things to do in Jackson Hole are almost as endless as their winters, so pack accordingly.
We pushed the limits of what the Department of Transportation would let us get away with, rigging a Jeep with a small mountain of winter gear. The Jeep was driven throughout sunny cities where potential Wyoming tourists may be itching for a wintery getaway and allowed them to directly connect with local Jackson Hole tourism businesses.
Credits
Agency: Colle McVoy
ECD: Dustin Black
CD: Lydia Choi
ACD: Alison Galarza & Lauren Colasanti
Jeep build: Lime Media
Production: Teton Gravity Research